The British Fashion Council has announced that the shows will be relocating from its current Soho home of Brewer Street Car Park to a new venue from next season.
The new venue, The Store Studios at 180 The Strand, is a vast space, near to Fashion Week’s recent home of Somerset House. The Store Studios will fulfil the BFC’s ambition of “creating a fashion and cultural hub in the heart of London.”
In its new home London Fashion Week will run from February 17th – 21st next year for AW17 and the festival will follow immediately from February 23rd – 26th.
The deputy mayor for culture and creative industries, Justine Simons said: “London is a top fashion capital – we have brilliant fashion colleges, leading designers and established brands, and Londoners of course have a great sense of style. London Fashion Week and London Fashion Week Men’s have been blazing a trail on the world stage, and the brand new London Fashion Week Festival will up the game even more – cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public.”
Alex Eagle, Creative Director of The Store Studios, which has retail spaces at Soho House Berlin and Soho Farmhouse, while 180 Stand also includes office space, said: “With the fashion industry spearheading the shift from the direct experience of a runway show to broadcasting that experience around the world, The Store Studios is the perfect space for the London Fashion Week Festival.”